IP Piggybacking

We maintain strict quality control over our shared IP pools through several measures: 1) Rigorous sender vetting to ensure only legitimate senders with good practices are included, 2) Continuous monitoring of key metrics like bounce rates, complaint rates, and spam trap hits, 3) Proactive reputation management with major ISPs, 4) Immediate action on any accounts showing problematic sending patterns, and 5) Regular rotation and maintenance of the IP pool to maintain optimal performance.

Yes, you can upgrade from IP Piggybacking to dedicated IPs as your email program grows. Our team will help manage this transition, including the necessary IP warming process. The account reputation you've built through IP Piggybacking will help provide a foundation for your dedicated IP reputation, though a proper warming process is still required. Many customers start with IP Piggybacking and transition to dedicated IPs as their volume and requirements evolve.

Both approaches can achieve excellent deliverability when implemented correctly. IP Piggybacking leverages our carefully maintained shared IP pools with established positive reputations, allowing you to achieve high inbox placement rates immediately. Dedicated IPs provide complete control over your sending reputation but require a proper warming process (4-8 weeks) to establish that reputation. For many senders, IP Piggybacking offers comparable deliverability without the complexity and cost of managing dedicated IPs.

While IP Piggybacking eliminates the need for IP warming, we still implement email account warming to establish your sender reputation with major ISPs. This involves gradually increasing your sending volume and closely monitoring engagement metrics. The key difference is that you can send to your full list much sooner than with dedicated IPs, as you're benefiting from the established reputation of our shared IP pools.

Unlike typical shared IP pools where your reputation can be negatively impacted by other senders, our IP Piggybacking solution carefully manages which senders share IPs. We maintain strict quality control, only allowing senders with good practices to use our shared pools. We continuously monitor all senders and immediately address any issues that could affect the pool's reputation. This proactive approach ensures consistently high deliverability for all customers using IP Piggybacking.

Yes, IP Piggybacking is typically more cost-effective than dedicated IPs, especially for small to medium-sized senders. Dedicated IPs require additional infrastructure and management resources, which increase costs. With IP Piggybacking, you share these resources with other senders, reducing the overall cost while still maintaining excellent deliverability. This makes it an attractive option for businesses looking to optimize their email operations without significant investment in dedicated infrastructure.

IP Piggybacking is particularly beneficial for: 1) Startups and growing businesses that need immediate email deliverability without waiting for IP warming, 2) Organizations with lower or irregular sending volumes that don't justify dedicated IPs, 3) Companies without dedicated email operations teams to manage IP reputation, and 4) Businesses looking to optimize costs while maintaining high deliverability. It provides an excellent balance of performance, convenience, and cost-effectiveness for these types of senders.