Dedicated IP Addresses

Properly warming up a dedicated IP typically takes 4-8 weeks, depending on your sending volume and patterns. The process involves gradually increasing your sending volume to establish a positive reputation with ISPs. Our team manages this process for you, carefully monitoring key metrics and adjusting the warming schedule as needed to ensure optimal deliverability. For customers who need immediate high deliverability, we also offer IP Piggybacking as an alternative during the warming period.

The number of dedicated IPs you need depends on your sending volume, frequency, and types of messages. As a general guideline, we recommend separate IPs for different sending purposes (e.g., transactional vs. marketing emails) and additional IPs for every 500,000 to 1 million emails sent per day. During our onboarding process, we'll analyze your specific requirements and recommend the optimal IP configuration for your needs.

We support all major email authentication protocols, including SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting & Conformance). Our team will help you properly configure these protocols for your domains to verify your identity to receiving mail servers, improve deliverability, and protect against email spoofing and phishing attacks using your domains.

We employ a comprehensive deliverability monitoring system that tracks key metrics in real-time, including delivery rates, bounces, complaints, opens, clicks, and spam trap hits. Our platform provides detailed analytics dashboards and automated alerts for any issues that could affect your deliverability. Additionally, our deliverability experts proactively monitor your sending patterns and reputation with major ISPs to identify and address potential problems before they impact your inbox placement.

Yes, you can use your own sending domains with our service. In fact, we recommend it for optimal deliverability and brand consistency. Our team will help you properly configure your domains with the necessary DNS records for authentication (SPF, DKIM, DMARC) and set up custom MAIL FROM domains (return paths) for proper bounce handling. You can configure different sending domains for different subaccounts or applications if needed.

If we detect a drop in your deliverability metrics, our system will automatically alert both you and our deliverability team. We'll immediately investigate the cause, which could include reputation issues with specific ISPs, content problems, list quality concerns, or technical configuration issues. Based on our findings, we'll recommend and help implement corrective actions to restore your deliverability as quickly as possible. This proactive approach helps minimize the impact of any deliverability issues on your email program.

Yes, we offer IP Piggybacking as an alternative for customers who don't need or aren't ready for dedicated IPs. With IP Piggybacking, your emails are sent through our carefully maintained shared IP pools that carry only high-quality traffic. This option provides excellent deliverability without the complexity and cost of managing dedicated IPs, making it ideal for smaller senders or those just starting their email programs. You can later transition to dedicated IPs as your needs evolve.